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Our newest model to the line up is finally here. Inspired by traditional Officers watches, the Fortitude is a great everyday watch with the versatility to go from formal to casual any day of the week. Things to love are the size at only 38.5mm, the heated blued hands and our extremely comfortable bracelet with the perfect tapper from 20mm down to 16mm at the buckle.

Along with 660ft of water resistance, you will also get an anti-magnetic feature allowing your watch to withstand 20,000A/m of magnetism without affecting your timekeeping.

What's included?

  • Watch will come on our amazing bracelet
  • Additional suede Leather strap with quick release pins, Navy Blue for all except the Mint Green model. Green will come with a dark green suede strap.
  • Watch Tool
  • Single watch wallet made from beautiful Horween Leather

Color Options include:

Silver Dial with blued steel hands

Navy Blue Dial with polished hands and Silver Printing

Mother-of-Pearl Dial with blued steel hands

Mint Green Dial with matte dark gun metal grey hands

Navy Blue Dial with Gilt hands and print (available directly from BLVDier)


*International buyers are responsible for any customs and duties*

Dial Colors

From the base matte Silver to a glossy mint green, you will find a color to fit your style.

Case & Bracelet

High Grade 316L Stainless Steel Case and Bracelet

Durable and corrosion resistant are features of 316L grade stainless steel that make it a must use material in high quality watches.

Case and Bracelet Dimensions

Case Size: 38.5mm fit w/ Viton gaskets
Lug to Lug: 46mm
Height: 11.9mm
Lug Width: 20mm

Bracelet: 20mm x 16mm


To keep your watch running as accurate as possible, we have added an anti-magnetic feature by adding soft iron plates. Exceeding ISO 764 requirements, the Fortitude is tested to 20,000A/m of resistance.

Caliber M9015

A robust and proven automatic movement made by world renowned Miyota Manufacturer in Japan.

Expect amazing reliability, a 42hr power reserve and serviceable by any qualified watchmaker.

Regulated in-house in 4 positions

Swiss Super-Luminova X1

The best and longest lasting luminescent material around is applied to the hour markers and hands for great night time visibility.


We’re honored to partner up with Chicago’s best clothier BLVDier to create their own version of the Fortitude. This collaboration serves to highlight a few things. Co-Owner Zach Utich says,”If you could encapsulate BLVDier’s aesthetic into a wristwatch, it would be this. We chose a navy blue dial, the most popular color in menswear and the base color of our brand. A nod to the gold accents in our new store, we chose to gilt the indices and hands to elevate the design. We’re engraving our badge on every caseback and numbering all 50 of the limited edition. We wanted this watch to be as unique as each piece of clothing we make and as limited as some of the fabrics we carry.”

Like each of the custom garments Zach and Kirsten make, this watch will be exclusive to the person wearing it. Order yours directly from BLVDier.


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